Understanding Click-Through Rate: Importance and Insights
The Significance of Click-Through Rate Click-through rate (CTR) serves as a crucial metric for measuring the effectiveness of online advertising campaigns. To accurately measure CTR, it’s essential to understand how to calculate this key performance indicator. The Formula CTR is calculated by dividing the number of clicks on an ad by the number of impressions (views) the ad receives: CTR = (Number of Clicks / Number of Impressions) x 100...