Exploring Amazon Autos' Brand Strategy and Potential for Future Expansion
The Birth of Amazon Autos Amazon’s entry into the automotive industry began with a strategic partnership with Rivian, an electric vehicle manufacturer, in 2018. This move marked Amazon’s first foray into the automotive sector, and it was clear that customer-centricity would be at the forefront of their approach. As Amazon Autos started to take shape, the company focused on creating a seamless customer experience by leveraging its existing strengths in e-commerce and data analysis....