Google Announces Discontinuation of Fitbit.com, Impacting Fitbit Users
The Background of Google’s Acquisition Google’s acquisition of Fitbit in 2019 marked a significant shift in the company’s focus on wearable technology and health tracking. At the time, Google touted the move as a way to expand its presence in the burgeoning wearables market, citing Fitbit’s reputation for producing user-friendly devices that tracked physical activity, sleep, and other vital signs. In acquiring Fitbit, Google gained access to a vast pool of user data, including fitness and health metrics, which could be used to inform its own AI-driven products and services....